The latest marketing AI survey report compares what has changed between 2022 and 2023.

Also, LinkedIn Learning’s new AI course for marketers is 1h 21 mins. Short and sweet.

IN THIS ISSUE

• State of Marketing AI Report 2023

• The Value of Digital Transformation, HBR

• From the AI community

• Event Calendar: Generative AI for Digital Marketers, Aug 30 (New)

• Growth Corner: Artificial Intelligence for Marketing, LinkedIn Learning

• Tech Spotlight: WordTune

TOP PICKS

State of Marketing AI Report, 2023

• AI is a clear TOP PRIORITY for marketers in 2023 compared to 2022.

• Marketers primarily want to use it to save time in doing repetitive tasks.

• Decision-makers and C-suite also want AI to improve time efficiencies.

• Many marketers are already personally using AI and many are experimenting with AI tools. There is a widespread adoption towards AI within marketers.

• There is a modest improvement in the confidence to evaluate the capabilities of AI and AI tools this year, compared to last year.

• A sizeable portion of the marketing industry has moved to a better understanding of AI tools than last year.

  But,

• Most marketers are still learning how AI works, experimenting, exploring and evaluating the potential of the many AI tools and apps.

Significantly,

• The lack of internal AI-focused education and training at the organisational level continues to be the top barrier towards AI adoption.

• Other top barriers are a lack of AI awareness and a lack of AI strategy.

• CEOs and CMOs are the most critical roles in owning AI adoption in their organizations.

  Larger organizations -> CMOs drive AI adoption

  $0-$10M organizations -> CEOs drive AI adoption

Get your free copy here. Gated.

The Value of Digital Transformation

Can I create digital and AI capabilities that give me a lasting competitive advantage or is this just the price of doing business in the modern age?

While 89% of large companies globally have a digital and AI transformation underway, they have only captured 31% of the expected revenue lift and 25% of the expected cost savings from the effort.

Article by Harvard Business Review

FROM THE AI COMMUNITY

• The Top 15 AI Writing Tools and Apps for Any Content, Semrush

• What are the 8 ways that companies are using AI - Josh Cline, Co-Founder & EVP, Generative Buzz

• ChatGPT releases GPTBot. Here’s why you should care. - Bijon Henry

• Revolutionize your marketing with AI - Scot Westwater, Co-founder, Pragmatic Digital

• How do you keep all of your prompts organized for ChatGPT etc.? - Nicole Leffer, CMO AI Advisor

EVENT CALENDAR

1. Generative AI for Digital Marketers: The Tech’s Impact on Business Growth, August 30, Online

2. AWS Gen AI Day, September 13, Online

If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.

GROWTH CORNER

Artificial Intelligence for Marketing, LinkedIn Learning

• Learn how AI is reshaping marketing and how you can take advantage of new and innovative tools.

• Discover how AI works and how it can be used.

• Learn how AI is different from machine learning and where machine learning can help.

Access the course here. Certificate available.

TECH SPOTLIGHT

WordTune

This AI tool suggests multiple versions of your content. Often, its suggestions are better than what you wrote. You can choose a formal tone, or a casual tone, shorten the content or expand it.

Check it out

If you want to sign up for the AI in Marketing newsletter, simply let me know your email id over here.

Thanks for reading. Which section stood out for you? Let me know by hitting reply to this email.

Stay curious about AI in Marketing,

Shubhangi