Seeking your next big role with an AI-forward organisation?

Or want to find out if someone in AI knows what they are talking about. Today’s newsletter is for you.

Let’s dive in.

IN THIS ISSUE

• What skills should you demonstrate as an AI-integrated marketer?

• Humans + AI tech = Augmented Workforce. What does it mean? An IBM Study

• From the AI community

• Event Calendar

• Growth Corner: Free beginner courses for AI enthusiasts

TOP PICKS

How to showcase your AI skills during an interview?

Nicole Leffer is a senior Tech marketing leader and CMO AI advisor. In a post, she recently talked to CMOS and marketing leaders about how to assess a candidate’s AI skills during an interview.

This also means that as an AI-integrated marketer, you should demonstrate the following attributes to your prospective AI-forward employers:

1. Curious and Experimental Mindset

2. Self-Learner and Self-Teacher

3. Strong Critical Thinking

4. High Creativity Quotient

5. Strong Writing & Communication Skills

6. People Management Experience

7. AI Enthusiasm

8. Fact-Checking Skills

Read the original post here.

The Age of Augmented Workforce, IBM

• There is a bigger emphasis on people skills such as team management, the ability to work effectively in team environments, the ability to communicate effectively, and the willingness to be adaptable to change, which all shifted to top the most critical skills required of the workforce in 2023.

• The bigger issue on the horizon: many of the tasks people are doing today won’t be needed in the enterprise of tomorrow.

• AI and automation are creating a new division of labor between humans and machines.

  The World Economic Forum (WEF) predicts this evolution will disrupt 85 million jobs globally between 2020 and 2025—and create 97 million new job roles.

• On average, 87% of executives expect job roles to be augmented, rather than replaced, by generative AI.

  Closer to three-quarters in marketing (73%) and customer service (77%)—and more than 90% in procurement (97%), risk and compliance (93%), and finance (93%).

Read the full report here.

FROM THE AI COMMUNITY

• Nearly 40% of workers think generative AI can help with workplace communication, ZDnet

• From ChatGPT to Dr Who: how Human AI and behavioural science can improve campaigns

• AI Can Help You Ask Better Questions — and Solve Bigger Problems, HBR

• The easiest way to spot someone in AI who knows what they're talking about, Rachel Woods

EVENT CALENDAR

1. AWS Gen AI Day, Sep 14, Online

2. Inside the Modern Marketing Data Stack, Sep 14, Online

If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.

GROWTH CORNER

1. AI for Beginners, Free course by Microsoft

2. Generative AI learning path, Free course by Google

3. AI for Everyone, Free course by DeepLearning.ai

Credit: Ruben Hassid on LinkedIn

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Stay curious about AI in Marketing,

Shubhangi