Risking Ethics in AI Wars

PLUS: Perplexity-vs-Google

Are the AI Wars leading the Big Tech to cross ethical boundaries and overstep individual privacy? NYT released an explosive report that says, Yes.

Meanwhile, another Big Tech firm, Google is increasingly facing stiff competition from an AI tool that is direct, cites sources, and has no ads. Yet.

Read On.

IN THIS ISSUE

  • How Tech Giants Cut Corners to Harvest Data for A.I.

  • The Ultimate Guide to Perplexity Compared With Google Search

  • From the AI community

  • Event Calendar

TOP PICKS

How Tech Giants Cut Corners to Harvest Data for A.I.

In a groundbreaking exposé, The New York Times reveals the lengths to which tech giants like OpenAI, Google, and Meta are going to amass the vast amounts of data required to advance artificial intelligence.

The pursuit of AI dominance has led these companies to engage in practices that skirt ethical boundaries, challenge corporate policies, and even flirt with legal limits. The report uncovers the desperate measures taken and has raised critical questions about privacy and the responsible use of technology.

As AI continues to evolve, the need for comprehensive data sets becomes increasingly urgent, prompting tech companies to push the envelope in data acquisition. This aggressive approach to data harvesting underscores the competitive nature of the AI industry and the potential risks associated with unchecked data collection.

The New York Times’ investigation serves as a cautionary tale, highlighting the need for robust oversight and ethical guidelines to ensure that the quest for AI innovation does not come at the cost of individual rights and societal values.

The Ultimate Guide to Perplexity Compared With Google Search

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Perplexity.ai is revolutionizing the search industry with its AI-driven approach, boasting a remarkable month-over-month growth rate of over 40% as of early 2024. This innovative platform is captivating SEO experts and brands with its unique delivery of search results, offering a conversational experience free from advertisements.

As Perplexity gains traction, digital marketers need to adapt their SEO strategies to align with the platform’s indexing and content interpretation techniques.

Perplexity’s business model relies on premium subscriptions rather than advertising. It is attracting users who value directness and relevance in their search experience.

The research reveals that Perplexity is not only used for generative content but also as a search engine that refers users to sites through citations.

EVENT CALENDAR

1. Decision-Making in the Age of AI

📅April 15 | 🔔 1 PM PT | Register

2. AI for Marketers Summit

📅 April 18 | 🔔 9 AM ET | Register

3. Building AI Products with OpenAI

📅April 21 | 🔔 9 AM PT | Register

4. LLM Prompt Engineering for Beginners

📅April 23 | 🔔 11 AM PT | Register

If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.

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Stay curious about AI in Marketing,

Shubhangi