Deloitte’s MD stresses the need to hire for soft skills as we integrate more AI into our lives.

On the other hand, companies are now hiring senior executives to specifically drive AI initiatives and keep up the promises made to the Board.

Let’s dive in.

IN THIS ISSUE

• Deloitte's MD on How to Prevent AI from Taking Your Job

• Within 10 Years, The AI in Marketing Market Would Exceed USD 214 Billion

• Companies Are Introducing New Senior-level Roles to Drive AI Adoption

• From the AI community

• Event Calendar: 4 new virtual events next week

• Growth Corner: The Difference Between Chatbots, Copilots, and Agents

TOP PICKS

Deloitte's MD on How to Prevent AI from Taking Your Job

AI will not replace you. But, those who use AI will.

Deloitte Consulting’s MD, David Mallon recently gave an interview that presents a positive and forward-looking view of AI integration in our workplace.

He emphasizes that the greater the AI integration, the greater will be the need for human soft skills.

“The best way to avoid being disrupted by AI is to figure out how to use AI to reinvent what you do. If you're on the forefront of re-authoring your own job, you've increased the likelihood that you're going to be just fine no matter how this plays out.”

“Why not create sandbox versions of these tools where the workforce can experiment with them and use them to figure out how their own roles are going to change? Or come up with new ideas a leader in the organization may not have thought of?”

Read the interview here

Within 10 Years, The AI in Marketing Market Would Exceed USD 214 Billion

Marketers are increasingly turning towards AI to drive efficiency, effectiveness, and engagement in their marketing efforts.

Valued at USD 20Bn in 2023, the market will exceed USD 214 Bn by 2033.

Businesses will increasingly move towards more personalization through automation, nuanced customer interactions through advanced chatbots, voice search-based shopping, content personalization, and more by leveraging AI tools.

This growth signifies a fundamental transformation in how businesses approach marketing, emphasizing the importance of leveraging AI technologies to stay competitive and meet evolving consumer demands.

Read Here

Companies Are Introducing New Senior-level Roles to Drive AI Adoption

In 2023, Drift released a report which highlighted that at most organizations, there was no dedicated senior-level role that was responsible for Gen AI implementation. Most organizations assigned it to the CEO or the CMO while some involved the CTO or the Chief Digital Officer. 21% of respondents shared that no one owns AI in their organization.

Since then, there has been a slight change in how organizations are looking at AI adoption. The costs associated with AI and concerns around ethics, laws, and privacy are pushing brands to move towards dedicated resources at the director and VP levels to drive AI initiatives.

According to Gartner, business leaders are planning to allocate up to 7% of their function’s budget to gen AI.

Some examples of senior AI roles at prominent companies include,

• Chief AI officer (CAIO) at United Health Group and Dell Technologies

• Global head of Generative AI at Coca-Cola

• Generative AI Director at Wells Fargo

• Director of product, generative AI and search, and global streaming at NBC Universal

Read it on AdWeek

FROM THE AI COMMUNITY

• AI adoption is ‘outstripping professional skills’, CIM warns

• Sam Altman Says AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives

• Bringing an AI notetaker to a job interview? Lorraine Minister shares her experience

EVENT CALENDAR

1. AI in Action: HubSpot's blueprint for advanced content creation

   📅March 20 | 🔔 2 PM ET | Register

2. The Global Content Innovation Summit

   📅March 21 | 🔔 9 AM PT | Register

3. Why AI wins in insight generation

   📅March 21 | 🔔 12 PM ET | Register 

4. The Skeptical Marketer’s Guide to Making AI Your Content Copilot

   📅March 21 | 🔔 12 PM ET | Register

GROWTH CORNER

The Difference Between Chatbots, Copilots, and Agents

Via Armand Ruiz Director of AI at IBM

𝗖𝗵𝗮𝘁𝗯𝗼𝘁

• Focus: conversations and information retrieval.

• Capabilities: Answer FAQs, provide customer support, and collect data.

• Decision-making: Limited and on responses.

𝗖𝗼𝗽𝗶𝗹𝗼𝘁

• Focus: Collaboration and assistance in specific tasks.

• Capabilities: Generate content suggestions, translate languages, answer complex questions, and offer feedback.

• Decision-making: Suggestive, provides options and insights but doesn't make final decisions.

𝗔𝗴𝗲𝗻𝘁𝘀

• Focus: Autonomous learning and action.

• Capabilities: Make decisions, perform tasks, adapt to situations, and interact with the environment.

• Decision-making: Independent, based on learned data and algorithms.

View the original post here

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Shubhangi