IN THIS ISSUE

• KPMG 2023 U.S. CEO Outlook

• 8 Ways SaaS Companies Can Use AI to Get Ahead

• From the AI community

• Event Calendar: AI Summit - How Marketers Can Harness the Power of AI

TOP PICKS

KPMG 2023 U.S. CEO Outlook On Disruptive Technologies and Gen AI

1. CEOs ranked investment in generative AI as a top priority for their organizations.

2. The majority are placing more capital investment in buying new technology (57%) than developing their workforce’s skills and capabilities (43%).

3. When asked to identify the top benefit of implementing generative AI in their organization, CEOs cited

• increased profitability,

• new product and market growth opportunities,

• increased innovation, and

• help with fraud detection and cyber attack response.

Read the report here

8 Ways SaaS Companies Can Use AI to Get Ahead

Many marketers are using AI to help specifically with copywriting and editing.

Here are some other ways AI can save you time and effort:

• Create and read through complex documentation faster

• Research audience & competition

• Generate personas

• Create charts and graphs (that are not available already as templates anywhere else!)

• Personalize experience for your users

Learn more use cases

FROM THE AI COMMUNITY

• Canva launches Magic Studio in partnership with Runway

• Zoom launches new AI features

• LinkedIn Launches Advanced AI-Driven Tools for Businesses 

EVENT CALENDAR

AI Summit: How Marketers Can Harness the Power of AI, October 18

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Stay curious about AI in Marketing,

Shubhangi