Being AI-driven also means being forward-oriented. So, what can you expect as a professional in the near future? Jobs of Tomorrow answers this for you.

If you are a beginner to the AI in Marketing world, welcome.

Let’s dive in.

IN THIS ISSUE

• What are the Jobs of Tomorrow?

• Demystifying AI Marketing for Beginners

• From the AI community

• Event Calendar

• Growth Corner

TOP PICKS

Jobs of Tomorrow

Frank Kumli, Head of Innovation and Entrepreneurship shares the highlights of the report by Accenture and World Economic Forum.

According to him, business leaders can use insights on the direct impact of LLMs on jobs to understand which roles will be most affected. They can then responsibly support the transition of workers to new roles and ways of working.

1. High potential for automation: Going forward, these tasks will be performed by LLMs, not humans.

• Management Analysts

• Telemarketers

2. High potential for augmentation: Humans will continue to perform the task, and LLMs will increase human productivity.

• Editors

3. Low potential for automation or augmentation: Humans will continue to perform the task with no significant impact from LLMs.

• Educational, Guidance, and Career Counsellors

• Advisers

4. New Roles: The adoption of LLMs is likely to create new roles.

• AI Developers

• AI Content Creators

• Data Curators

• AI Ethics and Governance Specialists

5. Industries: Industries with the highest estimates of total potential exposure (automation plus augmentation measures).

• Digital communications

• Media, entertainment, and sports

Read the original post here.

Demystifying AI Marketing: A Comprehensive Guide for Beginners

In the context of marketing, AI is changing the game.

It encompasses various applications that can

• analyze consumer behavior,

• search patterns,

• and utilize data from social media platforms and blog posts to help businesses understand how customers find their products and services.

As AI becomes increasingly prevalent in marketing, certain skills will become essential for marketers. These include,

• An understanding of data analysis,

• Machine Learning Marketing,

• familiarity with AI tools and technologies,

• and the ability to interpret and apply AI insights to a coherent marketing strategy.

Read the full article.

FROM THE AI COMMUNITY

• Companies will hire you for your AI sense. But, what is it? - Rachel Woods, CEO, AI Exchange

• The Difficulties of Regulating AI - Wendy Turner-Williams, Adjunct Faculty at Carnegie Mellon - CdataO Program

• In 10 years, businesses will face a leadership crisis. Because of AI. - Christopher Penn, Chief Data Scientist, TrustInsights.ai

EVENT CALENDAR

1. How Content Marketers Are (Actually) Using AI, Webinar

   Oct 12, 2023 10:00 AM

If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.

GROWTH CORNER

1. AI for Beginners, Free course by Microsoft

2. Generative AI learning path, Free course by Google

3. AI for Everyone, Free course by DeepLearning.ai

If you want to sign up for the AI in Marketing newsletter, simply let me know your email id over here.

Thanks for reading. Which section stood out for you? Let me know by replying to this email.

Stay curious about AI in Marketing,

Shubhangi