Businesses are still trying to find ways to implement gen AI but have concerns about accuracy, legalities, and security. While many marketers are using free versions of AI tools and can foresee greater adoption, they are concerned about the low-quality AI-generated content flooding the market.

Let’s dive in.

IN THIS ISSUE

• Content Marketing Institute’s Enterprise Content Marketing Research 2024

• Why Adopting GenAI Is So Difficult

• From the AI community

• Growth Corner: Breaking into the AI Industry If You're an Outsider & How to Prompt Your AI Tool

TOP PICKS

Enterprise Content Marketing Research 2024

via Content Marketing Institute

CMI's new survey report says 2024 is the year of efficiency & results.

They discovered that many marketers are instructed by their corporates to not use gen AI. This is because of accuracy concerns, a lack of understanding about using gen AI, a lack of training, or copyright concerns.

Marketers who do use gen AI tools use it mostly to brainstorm new topics, research headlines and keywords, and to write content drafts. A majority are using free tools like ChatGPT while some are using AI capabilities offered by their existing CMS.

Marketers are concerned about the low quality of AI-generated content even though they agree that the adoption of AI tools for content development will continue to rise.

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Why Adopting GenAI Is So Difficult

Companies are struggling with implementing gen AI within their teams to reap the cost savings and higher efficiencies that AI promises.

There are fears about missing the gen AI boat, getting beaten out by competitors who somehow know how to get AI to work for them, or getting eliminated because of the AI revolution. There are uncertainties about long-term costs and legal regulations that are adding to their difficulties.

Businesses should consider these key points when thinking about implementing gen AI within their teams:

1. Choose performance over novelty.

2. Combine GenAI with the power of a vector database.

3. Remember the human in the loop

4. Trace your data

5. Have realistic expectations

Read it on HBR

FROM THE AI COMMUNITY

• The idea that AI will steal software engineering jobs is naive via David Anderson

• AI Leadership Roles Essential for Your Organization. Do you know what they are? via Armand Ruiz

• The 3 stages of AI for Knowledge Workers via Kieran Flanagan

  

GROWTH CORNER

Breaking into the AI Industry If You're an Outsider via Jeremiah Owyang

1. Network: In-person networking is preferable

2. Upskill: Use the free courses offered by Google, LinkedIn and plenty others to your advantage.

3. Market what you are doing in AI: Start with LinkedIn at the very least.

4. Use AI tools to highlight your best self: Take help to write your resume, practice interview questions and find out what to expect during the interview

How to prompt your AI tool? via OpenAI

It is well-known that the better the prompt, the better the AI tool's output.

AI experts have been advising users to treat an AI tool as a powerful intern that can do a host of jobs. But, it needs clear step-by-step instructions.

Use this resource page to learn how can you prompt your preferred AI tool using a variety of methods. Over time, you will discover which method works better for you for a given task.

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Stay curious about AI in Marketing,

Shubhangi