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- Break the AI 'Sea of Sameness'
It’s back to the basic 3Es for content marketers to break the “Sea of Sameness” due to high volume AI-generated content.
The EU has passed its AI Act that classifies certain AI as illegal while other AI tech is strictly regulated. It would take about 2 years for it to become a Law but organisations with business interests in Europe must start preparing.
IN THIS ISSUE
How To Stand Out in an Ocean of AI Content
What Every CEO Needs To Know About The New AI Act
From the AI community
Event Calendar
Growth Corner: 8 Best AI Tools For Work In 2024
TOP PICKS
How To Stand Out in an Ocean of AI Content
Via Ryan Law
"Generative AI makes it very easy to share fairly well-written, fairly accurate information, on a staggering array of topics. Humans will never beat AI at this game, and frankly, we shouldn’t try."
AI can produce high-volume content at speeds that humans cannot replicate. But, then, most of it is a "sea of sameness".
Your content can stand out from AI-generated commodity content if it is based on:
Experimentation: LLMs know a lot but they don't know it all. Experiments will help you create "new information" that is unique and proprietary to you.
Experience: Credible human experience will trump any theories churned out by AI tools. Anyday. Because people want to follow and believe people.
Effort: AI tools are augmenting your work productivity and saving you time. Use it to stand out by creating better experiences and memorable content.
What Every CEO Needs To Know About The New AI Act
The European Union recently passed the Artificial Intelligence Act. Companies are obligated to follow the new rules if they have business interests in the 27 members of the EU. The Act will be signed into law when it is passed by the EU which may take upto 24 months.
The Act aims to protect citizens' rights and freedoms while also fostering innovation and entrepreneurship.
The Act categorizes AI into unacceptable, high-risk, limited, and minimal risk.
Unacceptable AI will be illegal except for government, law enforcement, and scientific study under specific conditions.
High-risk AI such as businesses in self-driving cars and medical applications will need to adhere to stricter rules and greater obligations around data quality and protection.
Limited and minimal-risk AI include applications of AI purely for entertainment, such as in video games, or in creative processes such as generating text, video, or sounds.
FROM THE AI COMMUNITY
Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing via Samyutha Reddy
Bold prediction: I don't think AI/LLMs are "coming for your job.” via Rand Fishkin
How Enterprises around the globe are building with Gen AI via Ranjani Mani
EVENT CALENDAR
1. AI Applications for Marketing Teams by MindStudio
📅April 4 | 🔔 10 AM PT | Register
If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.
GROWTH CORNER
8 Best AI Tools For Work In 2024
Forbes researched multiple AI tools and compared them against Product Hunt and G2 rankings. Then, they got experts to recommend their favorite ones.
This list of 8 AI tools from thousands promises to improve your productivity and augment your work.
Jasper AI
ChatSpot AI by HubSpot
HubSpot Chatbot Builder
theGist
Lavender AI
Frase IO
Trevor AI
Rewatch AI
Thanks for reading. Which section stood out for you? Let me know by replying to this email.
Stay curious about AI in Marketing,
Shubhangi