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- ChatGPT-4o: All You Need To Know
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IN THIS ISSUE
ChatGPT-4o: Voice, Vision, and Conversation
How AI is Transforming Work
What OpenAI did
Expert Panel: AI and the Future of Marketing, May 21
Navigating the Intersection: Understanding Responsible AI, May 22
Shaping the future of B2B with Video and AI, May 23
AI for B2B Marketers Summit, June 6
Grow with AI: Build Your Own Copilot
TOP PICKS
Photo by Andrew Neel on Unsplash
ChatGPT-4o: Voice, Vision, and Conversation
GPT-4o is an upgraded model offering faster and more efficient performance than GPT-4, with enhanced capabilities in text, voice, and vision processing.
It offers improved language support and speed across more than 50 languages. This means real-time translation capabilities improve conversations in foreign languages.
Enhanced features include real-time voice conversations, image translation, and video interaction capabilities.This means more interaction and higher usability in everyday workflows.
It is being rolled out ChatGPT Plus and Team users, with Enterprise users to follow. Free users can work with it but on a limited basis.
Free users can access GPT-4 level intelligence, data analysis, chart creation, photo discussion, and file uploads.
OpenAI is also rolling out a new desktop app for macOS with integration features and a planned Windows version.
For Marketers, this means:
1. Enhanced Customer Engagement:
Personalized Interactions: With real-time voice and video capabilities that offer near-human interactions, marketers can create more personalized and engaging customer experiences.
24/7 Support: The efficiency of GPT-4o ensures that customer queries are handled promptly, improving satisfaction and loyalty.
2. Global Reach and Localization:
Multilingual Support: The extensive language support allows marketers to create content tailored to diverse audiences, expanding their global reach.
Instant Translation: Image translation capabilities facilitate quick localization of visual content, ensuring consistency and cultural relevance.
3. Content Creation and Management:
Efficiency in Creation: Marketers can generate high-quality content quickly, freeing up time for strategic planning and creative brainstorming.
Data-Driven Insights: GPT-4o’s data analysis tools provide valuable insights, enabling marketers to make informed decisions and optimize campaigns in real time.
4. Streamlined Workflows:
Integrated Tools: The desktop app integration helps streamline workflows, making it easier for marketing teams to collaborate and execute tasks efficiently.
Enhanced Productivity: With advanced features accessible directly from the desktop, marketers can boost their productivity and focus on high-impact activities.
Most importantly, OpenAI is making advanced tools available to free users, democratizing access to cutting-edge AI technologies.
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Photo by Nick Fewings on Unsplash
How AI is Transforming Work
Asana's exploration of AI integration highlights several key ways AI is transforming work processes. The introduction of Asana Intelligence aims to enhance productivity, clarity, and scalability across organizations.
Enhanced Efficiency and Automation: AI-driven features automate routine tasks, enabling teams to focus on higher-value activities. This includes workflow automation, which streamlines project management and reduces time spent on administrative tasks.
Improved Decision-Making: Real-time data insights and advanced analytics powered by AI help leaders make more informed decisions. This capability connects daily work to broader company objectives, ensuring alignment and clarity.
Seamless Integration: Asana's open API and native integrations allow it to connect with several tools like Microsoft Office, Slack, and Zoom, facilitating a cohesive work environment. This interoperability ensures that AI enhancements are effectively embedded into existing workflows.
Enterprise-Grade Security: With a focus on security and governance, Asana ensures that its AI features are deployed safely across large organizations. This includes centralized user management and robust data protection measures.
Global Accessibility: By making AI tools available to a broader audience, Asana democratizes access to advanced project management capabilities, fostering innovation and productivity on a global scale.
Overall, Asana's integration of AI is poised to revolutionize work management by automating repetitive tasks, providing deeper insights, and ensuring secure, scalable solutions for organizations of all sizes.
What OpenAI did
via Ethan Mollick
OpenAI's latest AI model, GPT-4o, builds on the capabilities of GPT-4 but focuses more on democratizing access rather than making a substantial leap in intelligence.
While GPT-4o is slightly more advanced, its most significant impact is its free availability, making powerful AI accessible to everyone. Previously, the $20 monthly fee for GPT-4 limited its use, but now, universal access allows broader public engagement and benefits from advanced AI capabilities.
Implications:
Education: The free access to GPT-4o revolutionizes education by providing high-quality tutoring and teaching tools to all students, though it also raises concerns about cheating.
Workplace Productivity: Employees can now independently build and share GPTs to automate tasks, increasing efficiency and innovation without requiring company-provided access.
Global Entrepreneurship: Entrepreneurs worldwide can leverage GPT-4o for tasks like writing, coding, and problem-solving, potentially boosting global innovation and business success.
GPT-4o's multimodal capabilities allow it to see, hear, and speak, creating opportunities for natural interaction and advanced functionalities such as creating 3D images and distinguishing speakers in transcripts.
These features suggest a future where AI becomes a universal presence, acting as a coworker and friend, deeply integrated into human processes and systems.
EVENTS
1. Expert Panel: AI and the Future of Marketing
📅May 21 |🔔12PM PT | Register
2. Navigating the Intersection: Understanding Responsible AI
📅May 22 |🔔 1PM ET | Register
3. Shaping the future of B2B with Video and AI
📅May 23 |🔔2PM ET | Register
4. AI for B2B Marketers Summit
📅June 6 |🔔12-5 PM ET | Register
GROWTH
Build your first copilot (or chatbot) using Microsoft 's Copilot Studio. It is a drag-and-drop, low-code tool. You do not need developers or coders to build a copilot on it.
You can connect it to your website, SharePoint, mobile apps and use it to read and analyze documents.
You can also design custom workflows and connect to more than 1200 data connectors.
Here's a YouTube video by Lisa Crosbie to get you started.