Marketers continue to adapt and adopt AI tech but stay apprehensive when it comes to future career options. If this sounds like you, do watch the Responsible AI session shared in this newsletter.

Let’s dive in.

IN THIS ISSUE

• Content Marketing Institute’s Career & Salary 2024 Outlook

• Responsible AI: What Role Should Humans Play?

• From the AI community

• Event Calendar: AI In The Fast Lane, Sep 6 (New)

• Growth Corner: Reskilling in the age of AI, HBR article

• Tech Spotlight: Google Duet AI for Workspace

TOP PICKS

How AI is Transforming Content Marketing Careers?

According to Robert Rose, Chief Strategy Advisor at the Content Marketing Institute,

"Content marketers are a little freaked out right now,"

1. A majority of content marketers use ChatGPT and/or Grammarly on the job.

2. Most content marketers want to learn how to work with new technologies.

3. There is a lot of uncertainty due to AI.

   Organisations must invest in training and career progression paths for their teams.

   Otherwise, they risk losing out on their most valuable talent.

AI isn’t a wholesale replacement for human input; rather, it should be seen as an assistive tool that complements human creativity and strategic thinking.

The differentiator that you have is that you are you, and that you bring a certain level of ideas and thinking to the table that AI just simply can't bring.

Get Content Marketing: Career & Salary 2024 Outlook your report here. Gated.

Responsible AI: What Role Should Humans Play?

• AI isn't coming for your job...Take the fear and confront it head-on. We don't want you to come up with ways to replace yourself, we want you to come up with ways to work smarter.

• Everybody on the planet has to develop their own relationship to this technology and personal ethics around how/when to use it.

• These tools are going to require a lot more cognitive work - because we'll have to evaluate: is this good, what does good look like, is this trustworthy...

• Avoid the temptation of the quick win - the churn of models and innovation is happening so quickly. Work to lay the AI foundation today with optionality for the near future.

• Assume there are going to be social problems that manifest inside your AI systems and assume you'll need to iterate to solve those problems.

Watch the session here

FROM THE AI COMMUNITY

• AI Program Director. The role every company should hire for today. - Writer

• AI is killing the old web, and the new web struggles to be born - The Verge

• Don’t wait—create, with generative AI - McKinsey

EVENT CALENDAR

1. AI In The Fast Lane, Sep 6, Online

2. AWS Gen AI Day, Sep 13, Online

3. Inside the Modern Marketing Data Stack, Sep 13, Online

If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.

GROWTH CORNER

Reskilling in the Age of AI

The average half-life of skills is now less than five years, and in some tech fields it’s as low as two and a half years.

Members of a collaboration between the Digital Data Design Institute at Harvard’s Digital Reskilling Lab and the Boston Consulting Group’s Henderson Institute—interviewed leaders at some 40 organizations around the world that are investing in large-scale reskilling programs.

There are 5 paradigm shifts that are emerging in reskilling:

1. Reskilling is a strategic imperative.

2. It is the responsibility of every leader and manager.

3. It is a change-management initiative.

4. Employees want to reskill—when it makes sense.

5. It takes a village.

   Companies will need to understand and embrace these shifts if they hope to succeed in adapting dynamically to the rapidly evolving new era of automation and AI.

Read on HBR

TECH SPOTLIGHT

Google Duet AI for Workspace

• Imagine if you could create a presentation with text, charts and images within minutes based on the content in your Gmail and Google Drive.

  All you need is to give a prompt to the AI.

Particularly for Google Meet,

• Get automatic translated captions for 18 languages.

  Google Meet will automatically detect when another language is spoken and display the translation in real-time.

• Capture notes, action items, and video snippets in real time with the new “take notes for me” feature.

• Send a summary to attendees after the meeting.

• Get latecomers up to speed with a “summary so far,” which gives a quick snapshot of everything they’ve missed.

Google Duet AI is now generally available. You can register and start using it for FREE here.

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Thanks for reading. Which section stood out for you? Let me know by replying to this email.

Stay curious about AI in Marketing,

Shubhangi