Psst…LinkedIn may be toying with the idea of rolling out a dedicated video content tab on its platform. And AI is making it easier than ever before to create or repurpose videos.

📅Don’t forget to check out some awesome events lined up for April.

IN THIS ISSUE

• How Artificial Intelligence Is Impacting Video

• Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

• From the AI community

• Event Calendar

• Growth: 10 Ways To Get Started In AI - Without Being Technical

TOP PICKS

How Artificial Intelligence Is Impacting Video

"The difference now is that you don’t have to be a videographer to create compelling video content."

The integration of AI into video technology is bringing in a new era of digital marketing and content creation. It is enhancing the video experience through advanced editing tools, personalized content delivery, and sophisticated analytics.

Vimeo’s Chief Marketing Officer, Lynn Girotto, highlights the transformative effects of AI, which include streamlining video production and enabling precise audience targeting.

AI’s capabilities are not limited to content creation but extend to providing marketers with deep insights into viewer engagement. This allows for the development of highly targeted marketing strategies that resonate with audiences on a personal level. The adoption of AI in video platforms is becoming a necessity for those seeking to maintain a competitive edge in an increasingly digital marketplace.

Read on Forbes

Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

Perplexity, an AI search engine rivaling traditional giants, is set to revolutionize the digital ad space. With a hefty $73.6 million Series B funding, including investments from Jeff Bezos, Perplexity is introducing a native advertising model within its platform.

Unlike conventional search engines, Perplexity answers user queries with AI-generated responses, incorporating web sources, videos, images, and data from partners like Yelp. It even cites sources and suggests related questions, which will soon feature native ads.

The move is strategic, aiming to monetize the 40% of queries that are related questions. Brands can influence these questions, subtly integrating their presence in the AI’s responses. This approach promises a seamless user experience, avoiding the disruption typical of traditional ads.

Perplexity’s chief business officer, Dmitry Shevelenko, emphasizes the importance of scalability and brand safety, ensuring relevance and avoiding unwanted associations.

As Perplexity gears up to launch this ad model in the coming quarters, it faces the challenge of proving its effectiveness to marketers. The platform must attract enough users to interest advertisers and demonstrate the value of its targeting capabilities. If successful, Perplexity could set a new standard for advertising in the AI era, blending user queries with brand messages in a harmonious dance of information and promotion.

Read it on AdWeek (free sign-up required)

FROM THE AI COMMUNITY

• Tools Don’t Make The Marketer… Including Artificial Intelligence via Douglas Karr 

• Change Is In The Air For B2B Content Strategy via Phyllis Davidson

• We’re Focusing on the Wrong Kind of AI Apocalypse via Ethan Mollick

EVENT CALENDAR

1. Decision-Making in the Age of AI 📅April 15 | 🔔 1 PM PT | Register

2. Building AI Products with OpenAI 📅April 21 | 🔔 9 AM PT | Register

3. LLM Prompt Engineering for Beginners 📅April 23 | 🔔 11 AM PT | Register

4. How to Leverage AI for Effective Marketing (Without Losing the Human Touch) 📅May 9 | 🔔 12 PM ET | Register

If you know of any AI event happening in the next 4 weeks and would like to feature it here, let me know by replying to this email.

GROWTH

10 Ways To Get Started In AI — Without Being Technical

You do not need to be a computer engineer to start using AI in your work. As Allie says, AI companies need all the existing skills - marketing, sales, finance, operation etc. to keep them going.

She lists 10 ways to transition into AI even when you are a non-tech person.

1. Read AI trends and test tools

2. Forecast your job’s evolution

3. Find an AI mentor

4. Attend an AI conference or event

5. Enroll in AI courses

6. Implement AI in your company

7. Join a machine learning (ML) side project

8. Start your own machine-learning project

9. Work with an AI startup

10. Start an AI company

Read on Forbes

Thanks for reading. Which section stood out for you? Let me know by replying to this email.

Stay curious about AI in Marketing,

Shubhangi