Employees Want AI at Work

Or They Will Bring Their Own

Author

Shubhangi Mittal
May 10, 2024

IN THIS ISSUE

  • 2024 Work Trend Index Annual Report from Microsoft and LinkedIn

  • OpenAI to Publishers: Partner or Perish

  • Meta’s AI Ad Tools Are Misfiring And Burning Cash

  • How to use AI to 10x your productivity, May 10

  • Intro to AI for Marketers by the Marketing AI Institute, May 15

  • Content TECH Summit by the Content Marketing Institute, May 15-16

  • Shaping the future of B2B with Video and AI, May 23

  • Grow with AI: WhatAICanDoToday

TOP PICKS

Employees Want AI at Work.

2024 Work Trend Index Annual Report from Microsoft and LinkedIn

A survey of 31K people across 30+ countries reveals AI work trends among employees.

  1. Employees want AI and are bringing their own AI to work. They are not waiting for their company to catch up.

    • 75% of the knowledge workers are using AI today.

    • AI is helping them save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%).

  2. But, 60% of leaders worry their organization’s leadership lacks a plan and vision to implement AI.

  3. A majority of the people who use AI at work do not tell others about it, even when using it for the most important tasks. Most are fearful that it shows that AI can replace them.

  4. Cybersecurity and data privacy are core concerns for leaders especially when employees are using their own AI apps for work.

  5. Talent is needed in cybersecurity, engineering, and creative design. But, is there enough available?

  6. Nearly 70% of leaders are likely to hire a less experienced candidate with AI skills than a more experienced candidate without AI skills.

  7. Nearly 70% of respondents believe that AI will help them remain competitive in the job market, get promoted faster or broaden job opportunities.

  8. AI Power users are those who are frequently experimenting with various tools and ways to use AI.

  9. Organizations that want to grow AI power users within their employee base must get senior leaders to encourage AI usage and provide training on various AI tools for work.

  10. Employees will be prioritizing organizations that are AI-oriented over AI-skeptics for future employment.

Photo by Andrew Neel on Unsplash

OpenAI to Publishers: Partner or Perish

OpenAI has stirred the publishing world with its recent licensing deals, compelling publishers to contribute their content to stay relevant.

The Financial Times, Axel Springer, and the Associated Press have already signed deals, granting OpenAI access to their content for millions. This move raises questions about the fairness of OpenAI’s approach, as it has previously trained its models on web-scraped content without compensation.

The core of the issue lies in OpenAI’s message to publishers: collaborate or risk getting wiped out.

The incentive: guaranteed prominent placement in ChatGPT’s responses, potentially establishing a foothold in the next major information distribution channel. However, OpenAI’s vague definition of “publicly available data” implies that any free internet content is fair game for AI training, a stance that has already led to a copyright infringement lawsuit from The New York Times.

Gizmodo, featured over 34,000 times in OpenAI’s GPT-2 WebText dataset, exemplifies the dilemma faced by publishers whose business models rely on ad revenue. If ChatGPT provides access to their content, it could disrupt their financial stability. The Financial Times hopes the deal will expand their work’s reach and offer insights into AI content surfacing.

OpenAI’s licensing strategy has sparked debate over the ethical use of copyrighted content and the balance between innovation and creators’ rights.

As AI continues to evolve, the tension between tech companies and content creators is likely to intensify, highlighting the need for clear guidelines and equitable practices in the AI era.

Photo by Dima Solomin on Unsplash

Meta’s AI Ad Tools Are Misfiring And Burning Cash

Meta’s automated ad tool, Advantage Plus, encountered a significant glitch starting on Valentine’s Day, leading to a rapid depletion of ad budgets and inflated CPMs.

Advertisers witnessed their daily budgets being spent within hours, with CPMs soaring to about $250, nearly tenfold the usual rate.

The high expenditure, however, did not translate into revenue, causing frustration among advertisers due to Meta’s lack of transparency and accountability.

Advantage Plus Shopping Campaigns, marketed as a “set it and forget it” solution, have shown to be unpredictable. The subreddit r/FacebookAds has become a focal point for advertisers to voice their dissatisfaction.

This recurring problem, which disregards set budget caps, has led to a loss of trust in Meta’s platform, prompting some advertisers to seek alternative advertising avenues.

The incident highlights the risks of relying heavily on AI-driven advertising without adequate oversight and the need for close monitoring of automated tools.

EVENTS


1. How to use AI to 10x your productivity

📅May 10 | 🔔 10 AM PT | Register

2. Intro to AI for Marketers [Live Class] by the Marketing AI Institute

📅May 15 | 🔔 9 AM PT | Register

3. Content TECH Summit by the Content Marketing Institute

📅May 15-16 | 🔔12:30PM ET onwards | Register

4. Shaping the future of B2B with Video and AI

📅May 23 | 🔔2PM ET | Register

GROWTH

Nearly every expert wants you to experiment and play with AI in your everyday life. But how?

Use this website: WhatAICanDoToday

Specify your task and it will give you a list of AI tools to do it. There are over 30,000 tasks that have been listed.