IN THIS ISSUE

• Adobe Future Workforce Study

• From the AI community

• Tech Spotlight: Hubspot’s Campaign Assistant

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Adobe Future Workforce Study

Adobe Future Workforce Study explores the career motivations and workplace expectations of Generation Z (born between mid-1990s to mid 2010s), the generation poised to transform the post-pandemic workforce.

• Gen Z does not see generative AI as a threat, with 59 percent saying they are not concerned the technology will replace their jobs.

• They are split on whether they are ready to embrace generative AI in the workplace, with 48 percent saying they feel prepared for their employer to adopt the technology in everyday work.

• While only 35 percent of survey participants said their organizations have implemented guidelines on generative AI use in the workplace, half of the respondents admitted to having used the technology to aid their work.

• Gen Z anticipates the inevitable permanence of generative AI but only 23 percent expressed excitement about its use in the workplace.

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FROM THE AI COMMUNITY

• AI in marketing examples: How CMOs are leading teams into a new frontier

• Meta shows how to reduce hallucinations in ChatGPT & Co with prompt engineering

• What I learned after advising AI Tech Startups

TECH SPOTLIGHT

Hubspot’s Campaign Assistant: Free AI Marketing Asset Creator

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Shubhangi